Overview: Filmed in collaboration with Tide Creative Group, this project focused on producing fast-turnaround video content showcasing boats partnered with Mercury Marine. The goal was to create high-quality, social-first content that highlighted both the performance and USP of each vessel, while maintaining a consistent brand feel across all outputs.

The Challenge: The primary challenge was speed without sacrificing quality. Each shoot required filming, editing, and delivering content within just a few hours. With only a two-person crew, efficiency, communication and adaptability were critical throughout the entire process.
Additional constraints included:
 

• Working in changing outdoor environments (lighting, weather, water conditions)

• Capturing both cinematic visuals and functional product details

• Maintaining consistency across multiple boats and locations

• Rapid turnaround for near-immediate publishing
   

The Approach: A two person crew enabled us to maximise mobility and speed. This in turn meant that we could simultaneously shoot key angles (wide, detail and motion). Due to rapid turnaround constraints, footage was immediately offloaded and edited on-site. I had to ensure a fast paced-edit workflow in order to hit deadlines.
 
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